This major uses marketing theories and approaches as a basis for developing marketing strategies. It is concerned with sales, advertising, and consumer behavior and product design. Market research and the analysis of marketing variables and behavioral patterns are key components of this program. Upon completion, students will qualify for careers in sales, product management, retailing, advertising and marketing research.

The Management / Marketing major requires completion of 63 credits including 11 business core courses (33 credits), required major courses (21 credits) and 3 electives (9 credits) for the bachelor of science degree.

Required Business Core (33credits)

Note: This Business Core, or a variant, is required by all business and accounting majors in addition to specific requirements for each major

  • EBA 101 Principles of Accounting I 3
  • EBA 102 Principles of Accounting II 3
  • EBE 101 Principles of Macroeconomics 3
  • EBE 102 Principles of Microeconomics 3
  • EBF 101 Principles of Finance 3
  • EBM 101 Principles of Management 3
  • EBM 213 Business Law I 3
  • MAT 120 Pre-Calculus (or exemption) 3
  • MAT 261 Statistics for Social Science Majors 3
  • MCO 140 Computer Concepts with Business Applications 3
  • MCO 148 Advanced Computer Business Applications 3 OR MAT 240 Finite Math 3

Required Major Courses (21 credits)

  • EBK 101 Principles of Marketing 3
  • EBK 201 Consumer Behavior 3
  • EBK 202 Marketing Research 3
  • EBK 204 Marketing Management 3
  • EBK 315 Advertising and Promotion Management 3
  • EBK 410 Business-to-Business Marketing 3
  • EBM 493 Business Policy 3

Three electives from the following: (9 credits)

  • EBA 209 Financial Statement Analysis 3
  • EBK 310 Retail Management and Merchandising 3
  • EBK 330 Sales Force Management and Personal Selling 3
  • EBK 340 International Marketing Management 3
  • EBK 351 Direct Marketing 3
  • EBK 408 Strategic Marketing Management 3
  • EBK 498 Internship in Marketing 3
  • PHI 225 Business Ethics 3 OR EBM 317 The Social and Governmental Environment of Business
  • EBM 320 Entrepreneurship and Management of Small Businesses 3
  • EBM 330 Financial Management in Long-Term Care 3
  • EBM 420 Internet Research Methods for Business 3
  • MCO 148 Advanced Computer Business Applications 3

Any other Economic or Business Course approved by Department Chair or Dean.Total Credits in Program 63