Total Search Results for "{{searchedParams.q}}" : {{searchedData.data.hits.total}}
All
News
No search results for this term, please try again.

Ira Teich, Ph.D.

Assistant Professor, Management and Marketing

Dr. Ira Teich earned his award-winning Ph.D. from New York University in 2001 analyzing factors affecting donor willingness to contribute to worthy causes, and received his M.B.A from Long Island University, Roth Business School. An experienced and popular marketing and management professor, Dr. Teich has published widely on consumer decision-making and motivation, and has considerable industry experience in the marketing field. He has commercial expertise in new product development and market introduction, setting pricing and merchandising policies, trade show planning and coordination, strategic and tactical planning, and marketing research and over twenty-five years teaching experience. His current research interests include: Factors Impacting Brand Loyalty, Consumer Decision Making and Motivation, Donating to Non-Profit Organizations, Creating Customer Profiles, Improving Direct Mail Response Rates, Impact of Promotional Messages on Behavior, Improving Field Sales Force Effectiveness, and Integrating Technology to Improve Product Development.  He is a published author and photographer.

Recent Publications

Refereed Journals

Clark, Sylvia D., Teich, Ira, and Latshaw, Craig A. (2012). Consumer Behavior Related to College Charitable Giving: The Current Challenging Climate.  Global Business Research

Bellman, Lawrence M. , Teich, Ira, and Clark, Sylvia D. Fashion Accessory Buying Intentions among Female Millennials. Review of Business 2009.

Palumbo, Fred and Teich, Ira (2004).  Market Segmentation on the Basis of Acculturation.  Marketing Intelligence & Planning volume 4, issue 22, 2004.

Proceedings

Palumbo, Fred and Teich, Ira (2004).  Segmenting the Hispanic Market Based on Level of Acculturation.  NBEA Conference, NY.  September 2004.

Palumbo, Fred, Teich, Ira, and Leitner, Yoni (2004).  Creativity in Motion Picture Marketing and Distribution: Marketing American Feature Films Worldwide.  NBEA Conference, NY.  September 2004.

Clauss, Len, Teich, Ira, and Palumbo, Fred (2004).  Trade Show Effectiveness: An Example.  NBEA Conference, NY.  September 2004 (Addendum Edition)

Proceedings

Palumbo, Fred and Teich, Ira (2004).  Segmenting the Hispanic Market Based on Level of Acculturation.  NBEA Conference, NY.  September 2004.

Palumbo, Fred, Teich, Ira, and Leitner, Yoni (2004).  Creativity in Motion Picture Marketing and Distribution: Marketing American Feature Films Worldwide.  NBEA Conference, NY.  September 2004.

Clauss, Len, Teich, Ira, and Palumbo, Fred (2004).  Trade Show Effectiveness: An Example.  NBEA Conference, NY.  September 2004 (Addendum Edition)

 

Awards & Honors

2001 Paul S. Lomax Doctoral Award