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Management/Marketing

Plan of Study

This major uses marketing theories and approaches as a basis for developing marketing strategies. It is concerned with sales, advertising, and consumer behavior and product design. Market research and the analysis of marketing variables and behavioral patterns are key components of this program. Upon completion, students will qualify for careers in sales, product management, retailing, advertising and marketing research. The Management / Marketing major requires completion of 63 credits including 11 business core courses (33 credits), required major courses (21 credits) and 3 electives (9 credits) for the bachelor of science degree.

Required Business Core (33 credits)

Note: This Business Core, or a variant, is required by all business and accounting majors in addition to specific requirements for each major

  • EBAN 101 - Principles of Accounting I - 3 credits
  • EBAN 102 - Principles of Accounting II - 3 credits
  • EBEN 101 - Principles of Macroeconomics - 3 credits
  • EBEN 102 - Principles of Microeconomics - 3 credits
  • EBFN 101 - Principles of Finance - 3 credits
  • EBMN 101 - Principles of Management - 3 credits
  • EBMN 213 - Business Law I - 3 credits
  • MATN 120 - Pre-Calculus (or exemption) - 3 credits
  • MCON 140 - Computer Concepts with Business Applications - 3 credits

One of the following:

  • MATN 261 - Statistics for Social Science Majors - 3 credits
  • MATN 262 - Business Statistics - 3 credits

One of the following:

  • MATN 240 - Finite Mathematics - 3 credits
  • MCON 148 - Advanced Computer Business Applications - 3 credits

Required Major Courses (21 credits)

  • EBKN 101 - Principles of Marketing - 3 credits
  • EBKN 201 - Consumer Behavior - 3 credits
  • EBKN 202 - Marketing Research - 3 credits
  • EBKN 204 - Marketing Management - 3 credits
  • EBKN 207 - Social Media Marketing
  • EBKN 315 - Advertising and Promotion Management - 3 credits
  • EBMN 493 - Business Policy - 3 credits

Three electives from the following: (9 credits)

  • EBAN 209 - Financial Statement Analysis - 3 credits
  • EBKN 214 - Sports Marketing* - 3 credits
  • EBKN 215 - Sports Analytics* - 3 credits
  • EBKN 310 - Retail Management and Merchandising - 3 credits
  • EBKN 330 - Sales Force Management and Personal Selling - 3 credits
  • EBKN 340 - International Marketing Management - 3 credits
  • EBKN 351 - Direct Marketing - 3 credits
  • EBKN 408 - Strategic Marketing Management - 3 credits
  • EBKN 410 - Business-to-Business Marketing - 3 credits
  • EBKN 498 - Internship in Marketing - 3 credits
  • EBMN 210 - Sports Management* - 3 credits
  • PHIN 225 - Business Ethics 3 OR EBMN 317 - The Social and Governmental Environment of Business
  • EBMN 320 - Entrepreneurship and Management of Small Businesses - 3 credits
  • EBMN 330 - Financial Management in Long-Term Care - 3 credits

Any related course approved by Department Chair.

Total Credits in Program 63

*No more than two sports courses can be used toward a major