Marketing/Management Major
Marketing and management are combined into one department at LCM, highlighting how closely connected these disciplines are in the business world. With this major, you’ll gain a strong understanding of marketing and how it relates to a business’s health and bottom line. You’ll also master skills in research, data analysis, and presentation that are in demand with employers.
“I really enjoyed how the classes included projects to simulate running a campaign and branding projects to simulate marketing activities. My internship with the National Council of Synagogue Youth was my first real exposure to actualizing what I had learned in theory.”
- Simcha Himmel LCM '15, MBA, software business analyst
Hands-On Preparation and In-Depth Support
Lander graduates typically continue their studies in business school or go on to work at major ad agencies and corporations. Most students who major in marketing are interested in careers in business development, sales, advertising, and product design.
Our curriculum is intentionally designed to ground you both in business theory and in its practical application, so you’ll be prepared to contribute on the job from Day One.
Individual advising from LCM’s experienced faculty and career services staff also helps you plan your career right from the start. And you’ll be in class with just a few students (often less than 10), making it easier to get the one-on-one support you need to balance a full course load and daily shiurim.
Professional Tools that Give You an Edge
Along with marketing fundamentals, you can choose from classes with an applied focus such as digital marketing, social media marketing, market research, and consumer behavior.
LCM students have access to industry-standard tools to make sure you’re well-prepared for the workforce. From advanced consumer insights to leading-edge project management and presentation software, you'll gain the skills needed to thrive in a professional environment. You’ll also examine case studies of actual corporations and use your critical thinking skills to create business or marketing plans that help expand their reach.
Course Spotlight: Advertising and Promotion Management
This deep dive into effective promotional strategy explores tactics such as advertising, personal selling, sales promotion, sponsorship, direct marketing, e-commerce, and public relations. Students choose a business plan and produce a campaign plan book integrating the concepts explored, as well as add digital/social media marketing elements such as mock ups of a campaign web site, Facebook page and X (Twitter) account.
Clubs, Job Shadowing, and Research
In the classroom, in clubs, and on your own, you’ll find many opportunities to prepare for your career in business after Lander.
- Chaburah: LCM’s business-oriented clubs invite successful executives to campus to talk with students, share advice, and help you understand the roles available to you in your future career.
- Research: Students who pursue advanced research work side-by-side with faculty to design studies, gather and analyze data, and use this information to guide marketing strategy and decision making.
- Mentoring and job shadowing: Whatever area of marketing you’re interested in, we’ll help you find a Lander alum to help you along the way. They can talk to you about the field, show you what to expect, and share strategies for how to stay observant in a field that sometimes expects evening and weekend hours.
- Career services and advising: Career Center staff and your professors can help you find the shadowing and internship opportunities that will help you find a satisfying career after Lander. It’s never too soon to start the conversation and begin building your network.
Where Are Our Graduates Now?
LCM alumni work in marketing management, media buying, business strategy, sales and consulting. They can be found making significant contributions to their industries at companies like Publicis Groupe, NBC Universal, and the New York Mets.
Many of our alums also choose to further their knowledge through MBA programs, often while maintaining their religious commitment by staying in the Touro system.
Pathways at Touro
Touro’s Graduate School of Business offers several opportunities to build on your LCM experience.
Get your:
- Master’s in Business Administration, with a specialization in one of seven areas including entrepreneurship, marketing, and international business Touro University’s Graduate School of Business.
- Advanced Certificate in management or entrepreneurship, with a focus on nonprofits, healthcare, human resources, or real estate. If you decide to go on to a master’s degree, your certificate credits are transferrable.
What You Can Expect From Lander
Aside from small class sizes, experienced faculty, individualized attention, and demanding academics, you can expect alumni connections, support to enter the professional world, and an understanding of what you might be looking for as a Torah Jew raising a family and earning a living.
- As with all Touro majors, we have a strong alumni network you can rely on, and a powerhouse Career Services department that will prepare you for the workplace and help you start your career.
- As part of our mentoring program, we can match you with alumni currently in the field, to mentor you and answer any questions on your career.
- We host career night dinners each year, where alumni come back to campus and gather around the dinner table with you, to help you get an inside view of their career with real talk about the profession.
- No disconnect between your morning in the Beis Medrash and your afternoon in a college classroom. Torah infuses everything we do. The shiur course you’ll take on Jewish Business Ethics is one example of the balance and coordination you’ll find here.
